Make Money on the Web !

Get an AdWords Account
This is not a difficult step, but the sign up process assumes you already know what you want to advertise. You can always change or add ads to your account.

If you don't already have an account, simply click here to sign up for an AdWord account.
 

Relevance is the Key
The one thing to remember with AdWords is that Google rewards relevance. I have had several people have me look at their AdWord account to see why there ad isn't showing up. 9 times out of 10, it is they don't have good, relevant ads. Having a relevant ad will not only help you sell more, but it will save you money.

Google prides itself on delivering relevant results for queries. Just because you are paying for an ad does not mean they will deliver irrelevant ads. For example, I looked at a chocolate company's ad that for the keyword diamond. Well I guess Diamonds and Chocolate go together, but most people searching for diamonds are not going to click on an ad for chocolate.

The click through rate is the percent of clicks your ad receives relative to the times the ad is shown. For example, if your ad displays 100 times and is clicked on 2 time, your click through rate is 2%. The click through rate you need varies by keyword, but If you don't have at least 0.5% you can't have the number one position no matter how high you bid the price of that keyword. Half a percent is not the only limitation. I looked at another person's account that had a 2.5% click through rate, but Google slowed their AdWord. Why? Well, although 2.5% is not that bad, but the competitors had a higher rate. I actually happened to manage another AdWord account that had the same key word and my click through rate was over 20% for the same key word. Needless to say, I always showed up number one and I actually was paying less than ads below me. I was actually paying the minimum cost for an AdWord of $0.05 and I always always number 1. So see how a good relevant ad can help you out? It increases your sales and reduces your cost.

The formula for your AdWord position is your bid times your CTR.

So if you have a CTR rate of 3.0% and your competitor has a rate of 1.0%, they have to bid 3 times your bid amount to beat your position. If you bid $1.00 for position number 1, hey would have to bid $3.01 to get into position 1.

If your ads aren't displaying, an often overlooked tool is the Ads Diagnostic Tool. When you first log on to your account, their is a tools link towards the top of the page. Type in the key word and see if your ad is slowed. If it has been slowed or paused, it will tell you why.

When bidding on key words, use the Keyword tool which is also located in this tool menu or is displayed whenever you ad a new ad. It will help you figure out different variations of your keywords. Think of your ad from the client perspective.

Another thing to remember is that Google will only display one ad for the same domain. So if you are competing someone else trying to make Google Cash, you are probably linking to the same domain. This is why I recommend maintaining your own site and then linking to your affiliate from that site. See my Google Cash page for more information about this.

AdWords is a Perfect Testing Ground
You can create different ads for the same product to see which ads work the best. You should constantly strive to increase your click through rate. It will not only save you money, it will make you more sales. By the way, you should always strive to get the sales conversion rate up on your web site as well.

AdWords will let you run multiple ads for a keyword. Google will then rotate the ads evenly. The trick is to always run at least two ads at a time. Your goal is to let the ads run for a certain amount of time and select the ad that has the highest click through rate and delete the poorer performer. You keep writing new ads trying to beat your original ad.

Awesome AdWords Resource
You can sign up for a free newsletter that includes "5 days to success with Google Adwords" here. Of course the guy giving the free tips has a product to sell as well. I don't usually push products on this site, but I have found his guide on AdWords extremely useful. It is well written and has several tips that have saved me literally hundreds of dollars a month on my advertising costs.

Using some of his tips, and the Google tutorials, I have actually had several people ask me to manage there AdWords account after seeing the success of my ads.  I charge a fee of course. So far in 2005, for about 10 hours a month, I have made over $3,000 each month tuning and managing folks adword account. Not bad for a little extra side income. This kit includes several cool tools to help you define your keywords and determine what ads work best for you. It goes over 35 examples and case studies and includes a fast start tool-kit. Even if you don't buy anything, sign up for his free 5 days to success with Google Adwords here.